A Video Marketing Software is Just One Key to Effective Marketing Campaigns

Business owners have a lot to worry about in order to keep their company going. Owners are constantly trying to bring in new clients while at the same time are trying to run the office and the company's marketing efforts which can become quite time consuming in of itself. Thankfully, there is help out there for a business owner.

One of the best ways to market in an industry is through the media. A hired professional video producer, for example, can independently do their own research as well as take care of the writing and planning for any marketing project. How long do you think it takes to produce a short video? Did you know that a typical two-minute video can take from four (4) anywhere to twelve (12) hours, depending on the project? Read more on this article. http://bit.ly/2wO3qf6

Understanding the Growing Importance of Local SEO Digital Marketing for Your Business

When you have a business, regardless of what types of services or products you offer, making sure that you have a strong online presence will definitely be an important factor in the overall success of your business.

However, while typical SEO or search engine optimization is certainly an essential part of creating a leading online business, it’s also important to work with a company that can provide expert local SEO for businesses who want to also rank well with targeted local search traffic.

A Better Look at Local SEO

Today, many people will grab their mobile device to search for a place to eat, where to get a great cup of coffee, what movies are playing, or where they can find a particular product or service they need. Read more from this blog. http://bit.ly/2xQGbkf

Facebook as a Video Marketing Platform: Some Nifty Tips and Tricks

If pictures paint a thousand words, then videos surely communicate much more. Is it any wonder why an ever-increasing number of marketers are turning to video marketing to showcase their products and services?

Video sites such as YouTube might be the first thing you’ll have in mind when video marketing is mentioned. In recent years, however, even social media sites such as Facebook have become a viable video marketing platform. To succeed on this channel, take note of a few savvy tips.

Upload directly to Facebook

When it comes to video platforms, YouTube is often the first channel that comes to mind. However, don’t be too quick to upload your marketing videos on YouTube first, then simply share the link on Facebook. Read more from this blog. http://bit.ly/2ugndoa

Why Video Marketing Software is Just the Beginning: Crafting Your Video Strategy

With people having shorter attention spans, getting noticed is getting harder than ever. But with video marketing, you can create interesting content that gets the point across much faster than text or pictures can.

Before you start experimenting with this channel, however, there are a few things you need to ensure to guarantee success.

Have storytelling chops

Effective videos don’t always require Hollywood-level production values; sometimes, it’s the simplest ones that go viral. The key here is to focus on one key message, then convey it in the most compelling manner possible. In short, develop a sense of drama when crafting your videos so that your output is entertaining, attention-grabbing, and persuasive—the kind of content that people simply have to share to friends. Read more from this blog. http://bit.ly/2ugTlrH

How Can Small Businesses Take Advantage of Video Marketing Services?

In a world gone digital, getting a person’s attention is every business’ goal and challenge—especially for small- and medium-sized companies. With so many platforms and channels to choose from, how does a business differentiate itself from the milieu?

One way to stand out is to invest in video marketing. Before you render videos as the stuff left only to huge companies with huge marketing budgets, examine the different ways your local business can use video marketing.

A Chance to Showcase Personality

For customers, many businesses are faceless, corporate entities—just a place to buy things from. But small businesses, by virtue of the fact that they are run by owners themselves, emit a much more personal feel about them, a sense that they truly know and care about the people who walk into the store. Read more from this blog. http://bit.ly/2vIafOG

3 Tips from A Local SEO Marketing Company to Boost Your Local Business's Google Rankings

There’s a whole lot more to online marketing in today’s world than there was even just a few years back, and if you’re following outdated methods to rank your local business website, you’ll surely fail. The rapid pace of changes that are occurring, daily, within Google’s search algorithm can make it quite a challenge to keep on top of any SEO campaign.

This is especially true as it relates to local SEO, because Google takes different factors into account when ranking local business websites. Some of these factors include geographical location signals that your website’s copy contains, how many reviews your business has online, and the amount of backlinks your website has pointing to it. Read more from this blog. http://bit.ly/2ugCK78

Two Offsite Local SEO Marketing Essentials that Can Drive Traffic to Your Local Business’s Website

When it comes to local seo marketing, plenty of articles focus on onsite actions you can take to boost your local business’s website. While those are important, you want to make sure that you are doing everything you can to increase your chances of ranking high in search engines like Google. In order to really compete online, you will need to pay attention to offsite factors that can have a very big effect on the number of people that will find your site when searching for the kinds of products or services you offer.

Here are two specific offsite actions you will want to take that can help drive traffic to your local business’s website.

You Must Be On Social Media

Yes, being found and available to connect with on social media can take some time, but it is crucial to the success of your business. Read more from this blog. http://bit.ly/2vHMzK6

Are You Thinking About Improving Your SEO Digital Marketing? Check Out These Tips

When it comes to online marketing today, perhaps nothing is more effective than search engine optimization or SEO. For starters, search is still said to be 300 percent more effective in driving traffic to websites than social media. This is probably because users almost always turn to search engines when they’re interested in a product, service or brand.

In fact, a recent study found that 93 percent of all online experiences actually begin with a search engine. This indicates that users want to explore all their options. That is, they want to see all the brands that are relevant to the product they want and choose the one they’re interested in based on the search.

This is the reason why your brand must take search rankings seriously. After all, nearly 75 percent of search engine users never even get past the first page of the search results. Read more from this blog. http://bit.ly/2ugj9UJ

Here's Why SMBs Need A Video Marketing Platform To Grow Their Online Presence

If you're a small and medium-sized business (SMB) and not using any video marketing platform to promote your business or push your product, then you're missing out on the best thing that could ever happen to your business.

According to a recent study, videos now account for 64% of all internet traffic, and is projected to reach up to a whopping 80% in just a few years.

It's even more mind-blowing when set against estimates that smartphone users worldwide are going to reach 6.1 billion in the same year, 50% of which admit to picking up their phone as soon as they wake up.

Now, take that number and that’s the audience you’re not reaching if you’re not using video in your online marketing campaigns. Read more from this blog: http://bit.ly/2sbLDi5

Ready for 2017? Top SEO Trends from a Local SEO Marketing Company

Search engine optimization, or SEO, has long waved its keyword-stuffing days goodbye. With Google’s constant algorithm updates and greater focus on content quality, you need to keep yourself abreast of all the changes if you desire high rankings in search results. If it’s been awhile since you’ve looked at your SEO strategy, here are some search trends in 2017 worthy of your consideration.

Expect to see more accelerated mobile pages

If you’ve been browsing Google lately, you’ve probably noticed some articles with a bolt icon. This means that the page uses accelerated mobile pages (AMP), which is basically Google’s answer to Facebook’s instant articles. In a nutshell, AMP allows your article to load up to four times faster while consuming about eight times less data than normal pages. As a Google product, you can bet that the search engine giant is throwing its full weight behind AMP. Indeed, it has already begun favoring sites that use this platform by giving them extra visibility on search engine results. Read more from this article: http://bit.ly/2qSNEMz

5 Ways You Can Create Engaging Videos with the Help of Video Marketing Software

If you have an amazing product you want to offer online, consider posting videos. Video marketing is taking the center stage, as evidenced by statistics that social videos get shared 1,200 percent more than text and images combined.

If you have a landing page, feature a video to improve conversion by at least 80%. Companies who incorporate videos in their web pages receive 41% more search engine traffic and revenues can grow 49 percent faster for companies that utilize video marketing. In fact, 70% of marketers agree that video marketing converts much better than any type of content marketing.

In this day and age, video marketing has certainly become an indispensable tool in online sales and marketing. Keep in mind, though, that even the best video marketing software won’t help you if you don’t know how to work the medium in a way that resonates with the audience. Here are a few tips on how to create a possibly viral video. Read more from this blog: http://bit.ly/2scavXj

Plan a Successful Product Launch With The Help Of Video Marketing Services Pros

Videos are everywhere–just scroll through the ton of videos on your Facebook feed. But more than just a few seconds of cute cats and funny dogs doing their antics, videos are an easy way to introduce your product and company to a huge audience.

Believe it or not, it’s possible to produce mind-blowing videos on limited resources. Video production costs have gone down over the years. So, go ahead and create the clip. While you’re at it, stop thinking that it’ll cost you an arm and a leg.

How to Do A “Super” Product Launch

First, showcase the personality of your brand. Let people know why you’re so different from the rest of your competition. What’s so unique about your side-splitting slogan shirt or your eco-friendly handcrafted wooden rocking horse? Read more from this blog: http://bit.ly/2qStEJY

How SMBs Can Use Local SEO Marketing To Rank High In Google’s Search Results

With all the SEO techniques and strategies that marketers use to get that much coveted top spot in Google’s search results page, it looks like small businesses will have to find another way to get noticed. Although it’s hard to imagine online marketing without its SEMs, PPCs, CTRs, QDFs, and other complex combinations of every SEO acronym out there, these techniques will soon be a thing of the past at the rate Google’s search algorithms are changing.

SEO isn’t as simple as it once was, and it won’t be ever again

Unfortunately, it’s the small and medium-sized businesses (SMB) that always bear the brunt of these changes. Why? Because most, if not all, of these changes require money to implement, something that SMBs don’t have much of in the first place.

For example, previous changes required sites to have a pinch and zoom feature to score higher in search. This often means that a business will have to use their already limited financial resources to invest in countless of marketing strategies just to maintain or increase their site’s rank. Read more from this blog: http://bit.ly/2qSFCmL

A Solid SEO Digital Marketing Company Knows How To Increase Traffic To A Business’s Website or Blog

Every website owner or blogger needs an SEO digital marketing strategy in place. Without one, all of the hard work you put into your website won’t get you anywhere. It doesn’t matter if you have a physical storefront or are an entrepreneur selling digital products. If you don’t know much about SEO, you are not going to see many visitors to your website, and that means you aren’t going to be selling much of anything at all.

Countless people think that throwing up a website and then employing a few SEO tactics is enough. In today’s world, you need to know more than the basics, and you also need to be able to devote the time to follow through with each strategy. This is the reason that so many business owners and entrepreneurs look to hire an SEO digital marketing company. It frees up a lot of their time and allows them to get back to running their business, taking care of customer questions, and coming up with new services or product ideas to offer their target market.

Here are some of the SEO strategies that an experienced digital marketing agency might be able to offer anyone who is looking to attract the paying customers they so desperately need. Read more from this blog: http://bit.ly/2sbWXuQ

Here Are the Smartest Picks When it Comes to Your Video Marketing Platform

In today’s world, the best way to reach your market online is to leverage on the marketing power of videos. Video marketing is done by utilizing videos as part of your company’s marketing campaign. Use it to demonstrate or offer more information about your product or service. Create a video teaser to promote something that you will be launching soon. Whatever your marketing campaign goal is, creating a video allows you to use rich media content in order to attract a growing online market to your brand.

If you are still unconvinced about the power of videos in the digital marketing world, consider this: One study finds that a web page with video is 50 times more likely to appear on the first page of search results on Google. At the same time, another study reveals that online product pages which incorporate video tend to boast higher conversions than those that don’t. In fact, videos can readily increase a website’s conversion by 6 to 30 percent.

Simply put, videos are more appealing to online users. After all, why read when all you have to do is watch? That said, not all video marketing platforms are created equal. This is why you need to be careful about choosing the ones you will execute for your company’s online marketing campaigns. There are a few choice video marketing platforms that ensure significantly higher conversion rates than others. Read more from this article: http://bit.ly/2scb4QD

Local SEO Marketing Company: Three of the Most Effective SEO Trends Today

It has been around for many years now, but search engine optimization, or SEO, continues to be at the zenith of the business world. It is perhaps the most powerful digital marketing tool around today, as businesses compete to get to the top of every search results page. This is the best way to make sure that your brand gets noticed, especially when you are dealing with a market audience that likes to go online almost all the time.

In 2016, there were more than 250 million people in the U.S. who utilized the internet for both work and leisure. This represents an astounding 88.5 percent of the country’s entire population. What this means for your business is that if you want to stay relevant to your target market, you need to maintain a strong online presence. And the best way to do this is to optimize your website for multiple online search engines, especially Google.

To rank well with a search giant like Google, you need to make sure your business website is utilizing all the new SEO practices that respond to the way online consumers behave today. Following are a number of the latest SEO trends that can readily affect how your website performs in search engine results. Read more from this article: http://bit.ly/2qSNVyI

 

From Video Marketing Software to Word Count: The Importance of User Experience in SEO

Any business seeking to gain clientele this day and age must know the ins and outs of digital marketing, or at least hire a digital marketing agency that does. One prime goal that any serious business should set involves search engine optimization (SEO). In a nutshell, this is where your business’ website will rank on an online search by consumers. Here are a few things to implement in order to make sure your website gets the top ranking it deserves.

User Experience

The most crucial thing to improving SEO is how much your content considers the user experience. There are so many ever-changing components of search engine algorithms, but what seems to be the consistent factor is whether or not a website takes into consideration the user experience. This takes shape in many forms. It could harken back to the layout of your website. Read more from this article: http://bit.ly/2sbWVTK

Why Video Marketing Services Are Important to Business and How to Optimize Them for Mobile Devices

Numerous web publications claim that 2017 is “the year of video content marketing.” Users spend 1 billion hours watching YouTube videos, while live video telecasts are now accessible to smartphones. Even Facebook is going crazy over video marketing that it’s prioritizing it over other content forms in its algorithms. The popularity of video content is unsurprising as humans are naturally wired to prefer and to process visual information.

Furthermore, mobile consumers use their smartphones to view video data everywhere they go due to ease of access and interesting content. Online video consumption is rising and with it, the value of video marketing. Here’s what you need to know about the importance of video marketing services to businesses and how you can use them to engage mobile audiences. Read more from this article: http://bit.ly/2scfIOC

SEO Digital Marketing and Other Ways to Stand Out in the Digital World

With the constant growth and evolution of technology, digital marketing is no longer something that can be ignored. So what exactly are the effective ways to engage in digital marketing?

Search Engine Optimization

Search engine optimization (SEO) is the most well-known technique in the digital marketing world. In a nutshell, it’s a collection of methods you use to get your business’ website on top of the Google search results. Whether it shows up on the first page or the tenth page depends on a few things that seem to change more than they stay the same. The one constant seems to be the quality of a website’s content. Create content on your website that shows how your business stands out from the competition. One effective strategy for this is creating interactive content. This can take a few forms like infographics or video content. These are unique ways that engage consumers in ways previously not used. Content is also more shareable in these forms, which means your business can get noticed more easily. Google takes note of that and considers it when ranking you in their SEO algorithm. Read more from this article: http://bit.ly/2qSifK4

Local SEO Marketing: Spicing Up Your Business’ Strategies

As a business owner in the digital age, you are probably familiar with the term search engine optimization, or SEO as it is more commonly known. It is a great focus when it comes to your company’s digital marketing strategy, but you might be losing sight of an optimum opportunity to engage in local SEO. Consider how your business can engage in the following local SEO strategies.

Genuine Reviews

If there is one thing search engines love, it is reviews by customers. Encourage your loyal customers to write reviews on Google as well as Yelp in order to ensure that your business gets the attention it deserves. Maybe even give them an incentive like a discount or sales deal to encourage them. It is definitely worth considering the fact that reviews have a direct impact on your ranking when it comes to local SEO. Read more from this article: http://bit.ly/2qSKZCt

Video Marketing Services: The Key Elements to an Effective Production

Online videos are used to generate higher engagement and increase conversions to boost your business. That’s why producing them shouldn’t be done on a whim. It takes careful planning and a lot of brainstorming since the content can make or break your entire campaign.

Customers can be convinced by something they watch. According to statistics, 64% of viewers are more likely to make an online purchase after watching a captivating video. However, you can only achieve good results if your videos are done right. To do this, you need to understand the key elements in a good video production.

Emotional Appeal

One of the main goals of a marketing video is to draw a reaction, and you can only manage this by appealing to emotions. The video must be able to make the audience feel something so that they will remember what they have just watched. Crying or laughing over a flick will drive them to share it to others. It can even urge them to heed your call to contact you or avail of whatever it is you’re offering. Read more from this blog: http://bit.ly/2mT8Or3

If Your Business NAP Lacks Accuracy and Consistency, Your Local SEO Marketing is Virtually Worthless

Local search engine optimization (SEO) is a form of online marketing that targets a specific audience. The obvious benefit of SEO is its aptitude for bringing businesses closer to the people who need their products and services the most. It uses major search engines like Google, as well as business directories such as Superpages and Yelp, to cater to customers in particular localities. It then allows your target audience to see your business at the exact moment they need it.

One way to conduct local SEO marketing is to create online listings. When doing this, you need to understand its most important components, which are known as NAP (name, address, and phone number). Before you delve deeper into local listings, it’s important to ensure the accuracy and consistency of your NAP information across all of the platforms you plan to use. Otherwise, you can face issues that subvert your local SEO campaign. Read more from this blog: http://bit.ly/2mSWZku

Which Video Marketing Platform is Best For Your Business?

While there’s no doubt that online video is a necessary component of any digital marketing strategy, it may still be tricky to navigate this platform. First, you need excellent video content. This is where your creativity will be very useful. You have to consider several factors such as emotional appeal, relevance, and narrative when encapsulating what your business is all about into a short video.

That’s not where the job ends, however. The next step is to determine where to put this video. This is as important as the content because no matter how much quality the clip has, the right viewers won’t be able to see it and you won’t get the result you want if it’s not published on the right platform.

There are various sites that provide a venue for businesses to launch their video marketing campaigns, including YouTube, Vine, Vimeo, Facebook, and Instagram. With such choices, it seems easy to decide where to put the content. However, it’s not as simple as that. You need to determine which platform suits your business in terms of target market and objectives. This way, you’re not wasting your resources. Instead, you’re making your target specific, which will bring in better results. Read more from this blog: http://bit.ly/2nKqDNn

Different Ways That a Local SEO Marketing Company Can Help You

Nowadays, people rely on the internet to get answers to their problems. The word “google” has become an actual term to refer to searching anything online. This shows that the internet is becoming a 24/7 venue for people who are in need of almost everything, from food to clothes to professional services. Given this, it has become necessary for businesses, including small ones, to venture into the online market.

According to statistics, up to 90% of customers tend to read online reviews first before deciding to purchase any product. The number is not going to decline. In fact, more people are expected to use the internet to search for products and services they need, especially now that mobile internet is gaining ground as well. This means that if your business has a strong presence on the internet, it is ahead of the game.

There are several strategies to strengthen your online presence, one of which is search engine optimization (SEO). It’s the process of making your website more visible on search engine result pages. Search engines such as Google and Bing rank websites based on their content, quality, and relevance. The more useful and helpful your website is to its target customers, the higher the chance it’s going to rank high. Local SEO is even more effective because it targets customers within your reach. Read more from this blog: http://bit.ly/2mXrk1d

Video Marketing Software Provide the Ways to Highlight Your Business Effectively

Storytelling is a powerful tool to promote an idea, a product, or a service. It has the ability to connect on an emotional level. One of the best ways to tell a story is through moving pictures since people are naturally visual. Imagine being able to show what your business is all about through a creative combination of audio and video. You will have a higher chance of building trust with your target market.

Because of this, many businesses are starting to embark on online video marketing campaigns. In fact, online video is expected to account for 74% of online traffic. This means that more potential customers are watching marketing videos on the internet everyday.

But how can you use video marketing for your business? In what ways can you tell the story of your products or services through it? Read more from this blog: http://bit.ly/2npwCES

The Truth Behind the Most Prevalent and Common SEO Digital Marketing Myths

With businesses tapping the online world where millions of potential customers can be found, digital marketing is becoming more significant. Even small businesses are starting to get on board and scrambling to build a strong online presence, hoping to meet their customers’ needs 24/7.

Digital marketing involves a range of online strategies such as pay-per-click ads and social media campaigns. With such complexity though, many businesses often forget the significance of search engine optimization (SEO). This is a huge mistake since SEO can be the key to high search engine ranking, which you need to get more potential customers to visit your website.

This doubt over SEO often comes from various myths, and knowing the truth behind these can help you see the real importance of this online tool. Read more from this blog: http://bit.ly/2nGAJ1v

Video Marketing Software Tips: How to Create the Right Video Message for Your Clients

These days, video marketing software is becoming more and more of a necessity when it comes to getting consumers committed to your product and what it has to offer them. According to Entrepreneur, video has become marketing’s most influential form of content, and if your business is not engaging in it, your business is not not going to last very long.

It is a medium that allows for a better, more real connection to your consumer than any other medium previously utilized in marketing campaigns. In addition, it is a more personable way to connect with an audience that lives in a world where they are taught to be skeptical when someone is trying to sell them something.

Read more on this article: http://bit.ly/2oAEmTP

How SEO Digital Marketing Works and How It Can Improve Your Business

Trying to explain search engine optimization to a person for a first time can be quite the headache. But if there is one thing that you should know, it is this: The mission of the search engines is to come with best possible result for the person typing the “question” or “keyword” in their search bar. If your company has a website, then ideally, you want to be in the top search results for keywords that are relevant to your business. In short, you want to establish your website as the correct answer to that question. Today, SEO is one of the key online marketing strategies that people use to drive targeted traffic to their site, which in turn results in more sales for their business.

How Does SEO Work?

Search engines grade your site using certain criteria (e.g., mobile, speed, keyword relevancy) to assess its level of quality. When you apply SEO principles to your website then you are increasing your visibility on a search engine’s “organic” or “natural” results. Natural results are when your website appears in the search results for certain keywords, and organic results are when other websites who mention your site and link back to it come up in the results which really boosts your rankings.

Read more on this article: http://bit.ly/2nO2Eg2

Companies That Offer Video Marketing Services Talk About the Advantages of LiveStreaming

Video-sharing websites like YouTube, Vimeo, Meerkat, and Periscope have changed the game when it comes to getting your business out there. Other platforms like Facebook have taken notice and have created Facebook Live, so people and brands can instantly connect with consumers and friends alike. In fact, these video platforms have enabled a better connection between companies and their consumers that was previously impossible. Creating videos for consumers is no longer a game for vloggers (video bloggers), but an edge that several companies are taking on as their own.

The Relationship Between Video and Sales

According to Dream Grow, having a video on your website increases sales of the product advertised in that video by 74%. While infographics are great, they are not as engaging as videos with actual people explaining those infographics in an insightful, relatable way. One good tip is to find out how to incorporate videos into your marketing campaigns in a way that helps consumers recognize how exactly your product works and how it specifically works in terms of their everyday lives.

Read more on this article: http://bit.ly/2nO2DZw

Understanding Local SEO Marketing so You Can Get Your Small Business Noticed

In a Google-dominated world, you’ve probably come across the term SEO (search engine optimization) every now and then when talking about online marketing. For big brands, this is often discussed on a global level where they target broad-based keywords, but have you ever thought about putting your own business on the map through local SEO marketing?

You may not know this but you’ve probably already contributed to someone else’s local SEO marketing when you rated the restaurant that you went to when you took your significant other out for his/her birthday. Why not try to figure out how local SEO marketing fits into your business model? Here are a few tips to get you started.

Read more on this article: http://bit.ly/2oAUeFG

Some Great Ideas for Utilizing a Video Marketing Platform to Promote Your Business

It seems more and more people are cutting ties with traditional cable and relying more on streaming videos online. With YouTube becoming a part of everyday conversation, businesses would do well to include themselves by understanding how to utilize the video marketing platform. This would look different depending on what type of product you’re selling, but videos can be crafted for any type of business campaign. Here, we will discuss a couple of ways to go about such campaigns.

Keep It Simple

When it comes to promoting your company via video marketing platforms, keeping it simple should be key. If you’re trying to reach a large audience, especially a large audience of millennials, videos must be short, sweet, and to the point.

According to Forbes, keeping your company’s video to two minutes or less is absolutely necessary to having people engage with your product. Think of it like the elevator pitch you learned about in that career-building class you took long ago. Your product should be sold in an enticing way that gets to the point of what exactly it’s about. Graphics are great to keep things visually-appealing, but they should be kept in the range of educational. Ideally, it should be something that can be shown to your teenage niece without her getting bored and lost in the jargon. Read more on this article: http://bit.ly/2nqVBJs