Nowadays, people rely on the internet to get answers to their problems. The word “google” has become an actual term to refer to searching anything online. This shows that the internet is becoming a 24/7 venue for people who are in need of almost everything, from food to clothes to professional services. Given this, it has become necessary for businesses, including small ones, to venture into the online market.
According to statistics, up to 90% of customers tend to read online reviews first before deciding to purchase any product. The number is not going to decline. In fact, more people are expected to use the internet to search for products and services they need, especially now that mobile internet is gaining ground as well. This means that if your business has a strong presence on the internet, it is ahead of the game.
There are several strategies to strengthen your online presence, one of which is search engine optimization (SEO). It’s the process of making your website more visible on search engine result pages. Search engines such as Google and Bing rank websites based on their content, quality, and relevance. The more useful and helpful your website is to its target customers, the higher the chance it’s going to rank high. Local SEO is even more effective because it targets customers within your reach. Read more from this blog: http://bit.ly/2mXrk1d
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