With all the SEO techniques and strategies that marketers use to get that much coveted top spot in Google’s search results page, it looks like small businesses will have to find another way to get noticed. Although it’s hard to imagine online marketing without its SEMs, PPCs, CTRs, QDFs, and other complex combinations of every SEO acronym out there, these techniques will soon be a thing of the past at the rate Google’s search algorithms are changing.
Unfortunately, it’s the small and medium-sized businesses (SMB) that always bear the brunt of these changes. Why? Because most, if not all, of these changes require money to implement, something that SMBs don’t have much of in the first place.
For example, previous changes required sites to have a pinch and zoom feature to score higher in search. This often means that a business will have to use their already limited financial resources to invest in countless of marketing strategies just to maintain or increase their site’s rank. Read more from this blog: http://bit.ly/2qSFCmL
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