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Thursday, March 23, 2017

If Your Business NAP Lacks Accuracy and Consistency, Your Local SEO Marketing is Virtually Worthless



Local search engine optimization (SEO) is a form of online marketing that targets a specific audience. The obvious benefit of SEO is its aptitude for bringing businesses closer to the people who need their products and services the most. It uses major search engines like Google, as well as business directories such as Superpages and Yelp, to cater to customers in particular localities. It then allows your target audience to see your business at the exact moment they need it.

One way to conduct local SEO marketing is to create online listings. When doing this, you need to understand its most important components, which are known as NAP (name, address, and phone number). Before you delve deeper into local listings, it’s important to ensure the accuracy and consistency of your NAP information across all of the platforms you plan to use. Otherwise, you can face issues that subvert your local SEO campaign. Read more from this blog: http://bit.ly/2mSWZku

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