From Video Marketing Software to Word Count: The Importance of User Experience in SEO

Any business seeking to gain clientele this day and age must know the ins and outs of digital marketing, or at least hire a digital marketing agency that does. One prime goal that any serious business should set involves search engine optimization (SEO). In a nutshell, this is where your business’ website will rank on an online search by consumers. Here are a few things to implement in order to make sure your website gets the top ranking it deserves.

User Experience

The most crucial thing to improving SEO is how much your content considers the user experience. There are so many ever-changing components of search engine algorithms, but what seems to be the consistent factor is whether or not a website takes into consideration the user experience. This takes shape in many forms. It could harken back to the layout of your website. Read more from this article: http://bit.ly/2sbWVTK

Why Video Marketing Services Are Important to Business and How to Optimize Them for Mobile Devices

Numerous web publications claim that 2017 is “the year of video content marketing.” Users spend 1 billion hours watching YouTube videos, while live video telecasts are now accessible to smartphones. Even Facebook is going crazy over video marketing that it’s prioritizing it over other content forms in its algorithms. The popularity of video content is unsurprising as humans are naturally wired to prefer and to process visual information.

Furthermore, mobile consumers use their smartphones to view video data everywhere they go due to ease of access and interesting content. Online video consumption is rising and with it, the value of video marketing. Here’s what you need to know about the importance of video marketing services to businesses and how you can use them to engage mobile audiences. Read more from this article: http://bit.ly/2scfIOC

SEO Digital Marketing and Other Ways to Stand Out in the Digital World

With the constant growth and evolution of technology, digital marketing is no longer something that can be ignored. So what exactly are the effective ways to engage in digital marketing?

Search Engine Optimization

Search engine optimization (SEO) is the most well-known technique in the digital marketing world. In a nutshell, it’s a collection of methods you use to get your business’ website on top of the Google search results. Whether it shows up on the first page or the tenth page depends on a few things that seem to change more than they stay the same. The one constant seems to be the quality of a website’s content. Create content on your website that shows how your business stands out from the competition. One effective strategy for this is creating interactive content. This can take a few forms like infographics or video content. These are unique ways that engage consumers in ways previously not used. Content is also more shareable in these forms, which means your business can get noticed more easily. Google takes note of that and considers it when ranking you in their SEO algorithm. Read more from this article: http://bit.ly/2qSifK4

Local SEO Marketing: Spicing Up Your Business’ Strategies

As a business owner in the digital age, you are probably familiar with the term search engine optimization, or SEO as it is more commonly known. It is a great focus when it comes to your company’s digital marketing strategy, but you might be losing sight of an optimum opportunity to engage in local SEO. Consider how your business can engage in the following local SEO strategies.

Genuine Reviews

If there is one thing search engines love, it is reviews by customers. Encourage your loyal customers to write reviews on Google as well as Yelp in order to ensure that your business gets the attention it deserves. Maybe even give them an incentive like a discount or sales deal to encourage them. It is definitely worth considering the fact that reviews have a direct impact on your ranking when it comes to local SEO. Read more from this article: http://bit.ly/2qSKZCt

Video Marketing Services: The Key Elements to an Effective Production

Online videos are used to generate higher engagement and increase conversions to boost your business. That’s why producing them shouldn’t be done on a whim. It takes careful planning and a lot of brainstorming since the content can make or break your entire campaign.

Customers can be convinced by something they watch. According to statistics, 64% of viewers are more likely to make an online purchase after watching a captivating video. However, you can only achieve good results if your videos are done right. To do this, you need to understand the key elements in a good video production.

Emotional Appeal

One of the main goals of a marketing video is to draw a reaction, and you can only manage this by appealing to emotions. The video must be able to make the audience feel something so that they will remember what they have just watched. Crying or laughing over a flick will drive them to share it to others. It can even urge them to heed your call to contact you or avail of whatever it is you’re offering. Read more from this blog: http://bit.ly/2mT8Or3

If Your Business NAP Lacks Accuracy and Consistency, Your Local SEO Marketing is Virtually Worthless

Local search engine optimization (SEO) is a form of online marketing that targets a specific audience. The obvious benefit of SEO is its aptitude for bringing businesses closer to the people who need their products and services the most. It uses major search engines like Google, as well as business directories such as Superpages and Yelp, to cater to customers in particular localities. It then allows your target audience to see your business at the exact moment they need it.

One way to conduct local SEO marketing is to create online listings. When doing this, you need to understand its most important components, which are known as NAP (name, address, and phone number). Before you delve deeper into local listings, it’s important to ensure the accuracy and consistency of your NAP information across all of the platforms you plan to use. Otherwise, you can face issues that subvert your local SEO campaign. Read more from this blog: http://bit.ly/2mSWZku

Which Video Marketing Platform is Best For Your Business?

While there’s no doubt that online video is a necessary component of any digital marketing strategy, it may still be tricky to navigate this platform. First, you need excellent video content. This is where your creativity will be very useful. You have to consider several factors such as emotional appeal, relevance, and narrative when encapsulating what your business is all about into a short video.

That’s not where the job ends, however. The next step is to determine where to put this video. This is as important as the content because no matter how much quality the clip has, the right viewers won’t be able to see it and you won’t get the result you want if it’s not published on the right platform.

There are various sites that provide a venue for businesses to launch their video marketing campaigns, including YouTube, Vine, Vimeo, Facebook, and Instagram. With such choices, it seems easy to decide where to put the content. However, it’s not as simple as that. You need to determine which platform suits your business in terms of target market and objectives. This way, you’re not wasting your resources. Instead, you’re making your target specific, which will bring in better results. Read more from this blog: http://bit.ly/2nKqDNn

Different Ways That a Local SEO Marketing Company Can Help You

Nowadays, people rely on the internet to get answers to their problems. The word “google” has become an actual term to refer to searching anything online. This shows that the internet is becoming a 24/7 venue for people who are in need of almost everything, from food to clothes to professional services. Given this, it has become necessary for businesses, including small ones, to venture into the online market.

According to statistics, up to 90% of customers tend to read online reviews first before deciding to purchase any product. The number is not going to decline. In fact, more people are expected to use the internet to search for products and services they need, especially now that mobile internet is gaining ground as well. This means that if your business has a strong presence on the internet, it is ahead of the game.

There are several strategies to strengthen your online presence, one of which is search engine optimization (SEO). It’s the process of making your website more visible on search engine result pages. Search engines such as Google and Bing rank websites based on their content, quality, and relevance. The more useful and helpful your website is to its target customers, the higher the chance it’s going to rank high. Local SEO is even more effective because it targets customers within your reach. Read more from this blog: http://bit.ly/2mXrk1d

Video Marketing Software Provide the Ways to Highlight Your Business Effectively

Storytelling is a powerful tool to promote an idea, a product, or a service. It has the ability to connect on an emotional level. One of the best ways to tell a story is through moving pictures since people are naturally visual. Imagine being able to show what your business is all about through a creative combination of audio and video. You will have a higher chance of building trust with your target market.

Because of this, many businesses are starting to embark on online video marketing campaigns. In fact, online video is expected to account for 74% of online traffic. This means that more potential customers are watching marketing videos on the internet everyday.

But how can you use video marketing for your business? In what ways can you tell the story of your products or services through it? Read more from this blog: http://bit.ly/2npwCES