Understanding Local SEO Marketing so You Can Get Your Small Business Noticed

In a Google-dominated world, you’ve probably come across the term SEO (search engine optimization) every now and then when talking about online marketing. For big brands, this is often discussed on a global level where they target broad-based keywords, but have you ever thought about putting your own business on the map through local SEO marketing?

You may not know this but you’ve probably already contributed to someone else’s local SEO marketing when you rated the restaurant that you went to when you took your significant other out for his/her birthday. Why not try to figure out how local SEO marketing fits into your business model? Here are a few tips to get you started.

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Some Great Ideas for Utilizing a Video Marketing Platform to Promote Your Business

It seems more and more people are cutting ties with traditional cable and relying more on streaming videos online. With YouTube becoming a part of everyday conversation, businesses would do well to include themselves by understanding how to utilize the video marketing platform. This would look different depending on what type of product you’re selling, but videos can be crafted for any type of business campaign. Here, we will discuss a couple of ways to go about such campaigns.

Keep It Simple

When it comes to promoting your company via video marketing platforms, keeping it simple should be key. If you’re trying to reach a large audience, especially a large audience of millennials, videos must be short, sweet, and to the point.

According to Forbes, keeping your company’s video to two minutes or less is absolutely necessary to having people engage with your product. Think of it like the elevator pitch you learned about in that career-building class you took long ago. Your product should be sold in an enticing way that gets to the point of what exactly it’s about. Graphics are great to keep things visually-appealing, but they should be kept in the range of educational. Ideally, it should be something that can be shown to your teenage niece without her getting bored and lost in the jargon. Read more on this article: http://bit.ly/2nqVBJs

A Local SEO Marketing Company Discusses How SEO Can Help Businesses

When a brick and mortar business wants to attract new customers, they market and advertise their products and services through traditional mediums like magazines, radio, billboards and also by physically handing out flyers. Search Engine Optimization, otherwise known as SEO, is essentially the same type of marketing tactic but the only difference is that it’s online.

You may think that having your own website is enough, but remember that it is pretty much pointless if it’s hidden on the internet. However, while a local SEO marketing company can give your business more exposure, it is important to grasp some basic things about SEO before working with such company.

Google Rules the Search Engine Game

Google is, by far, the biggest search engines on the internet. They are so big that the word Google has now become a verb in modern language The act of “googling” something is synonymous with searching for information online. Because it is so big, the SEO marketing company that you work with may prioritize Google over other search engines such as Bing or Yahoo. Read more on this article: http://bit.ly/2nqW2n9