Trying to explain
search engine optimization to a person for a first time can be quite the headache. But if there is one thing that you should know, it is this: The mission of the search engines is to come with best possible result for the person typing the “question” or “keyword” in their search bar. If your company has a website, then ideally, you want to be in the top search results for keywords that are relevant to your business. In short, you want to establish your website as the correct answer to that question. Today, SEO is one of the key online marketing strategies that people use to drive targeted traffic to their site, which in turn results in more sales for their business.
How Does SEO Work?
Search engines grade your site using certain criteria (e.g., mobile, speed, keyword relevancy) to assess its level of quality. When you apply SEO principles to your website then you are increasing your visibility on a search engine’s “organic” or “natural” results. Natural results are when your website appears in the search results for certain keywords, and organic results are when other websites who mention your site and link back to it come up in the results which really boosts your rankings.
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