Companies That Offer Video Marketing Services Talk About the Advantages of LiveStreaming

Video-sharing websites like YouTube, Vimeo, Meerkat, and Periscope have changed the game when it comes to getting your business out there. Other platforms like Facebook have taken notice and have created Facebook Live, so people and brands can instantly connect with consumers and friends alike. In fact, these video platforms have enabled a better connection between companies and their consumers that was previously impossible. Creating videos for consumers is no longer a game for vloggers (video bloggers), but an edge that several companies are taking on as their own.

The Relationship Between Video and Sales

According to Dream Grow, having a video on your website increases sales of the product advertised in that video by 74%. While infographics are great, they are not as engaging as videos with actual people explaining those infographics in an insightful, relatable way. One good tip is to find out how to incorporate videos into your marketing campaigns in a way that helps consumers recognize how exactly your product works and how it specifically works in terms of their everyday lives.

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