While there’s no doubt that online video is a necessary component of any digital marketing strategy, it may still be tricky to navigate this platform. First, you need excellent video content. This is where your creativity will be very useful. You have to consider several factors such as emotional appeal, relevance, and narrative when encapsulating what your business is all about into a short video.
That’s not where the job ends, however. The next step is to determine where to put this video. This is as important as the content because no matter how much quality the clip has, the right viewers won’t be able to see it and you won’t get the result you want if it’s not published on the right platform.
There are various sites that provide a venue for businesses to launch their video marketing campaigns, including YouTube, Vine, Vimeo, Facebook, and Instagram. With such choices, it seems easy to decide where to put the content. However, it’s not as simple as that. You need to determine which platform suits your business in terms of target market and objectives. This way, you’re not wasting your resources. Instead, you’re making your target specific, which will bring in better results. Read more from this blog: http://bit.ly/2nKqDNn
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