Search engine optimization, or SEO, has long waved its keyword-stuffing days goodbye. With Google’s constant algorithm updates and greater focus on content quality, you need to keep yourself abreast of all the changes if you desire high rankings in search results. If it’s been awhile since you’ve looked at your SEO strategy, here are some search trends in 2017 worthy of your consideration.
Expect to see more accelerated mobile pages
If you’ve been browsing Google lately, you’ve probably noticed some articles with a bolt icon. This means that the page uses accelerated mobile pages (AMP), which is basically Google’s answer to Facebook’s instant articles. In a nutshell, AMP allows your article to load up to four times faster while consuming about eight times less data than normal pages. As a Google product, you can bet that the search engine giant is throwing its full weight behind AMP. Indeed, it has already begun favoring sites that use this platform by giving them extra visibility on search engine results. Read more from this article: http://bit.ly/2qSNEMz
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