Here's Why SMBs Need A Video Marketing Platform To Grow Their Online Presence

If you're a small and medium-sized business (SMB) and not using any video marketing platform to promote your business or push your product, then you're missing out on the best thing that could ever happen to your business.

According to a recent study, videos now account for 64% of all internet traffic, and is projected to reach up to a whopping 80% in just a few years.

It's even more mind-blowing when set against estimates that smartphone users worldwide are going to reach 6.1 billion in the same year, 50% of which admit to picking up their phone as soon as they wake up.

Now, take that number and that’s the audience you’re not reaching if you’re not using video in your online marketing campaigns. Read more from this blog: http://bit.ly/2sbLDi5

Ready for 2017? Top SEO Trends from a Local SEO Marketing Company

Search engine optimization, or SEO, has long waved its keyword-stuffing days goodbye. With Google’s constant algorithm updates and greater focus on content quality, you need to keep yourself abreast of all the changes if you desire high rankings in search results. If it’s been awhile since you’ve looked at your SEO strategy, here are some search trends in 2017 worthy of your consideration.

Expect to see more accelerated mobile pages

If you’ve been browsing Google lately, you’ve probably noticed some articles with a bolt icon. This means that the page uses accelerated mobile pages (AMP), which is basically Google’s answer to Facebook’s instant articles. In a nutshell, AMP allows your article to load up to four times faster while consuming about eight times less data than normal pages. As a Google product, you can bet that the search engine giant is throwing its full weight behind AMP. Indeed, it has already begun favoring sites that use this platform by giving them extra visibility on search engine results. Read more from this article: http://bit.ly/2qSNEMz

5 Ways You Can Create Engaging Videos with the Help of Video Marketing Software

If you have an amazing product you want to offer online, consider posting videos. Video marketing is taking the center stage, as evidenced by statistics that social videos get shared 1,200 percent more than text and images combined.

If you have a landing page, feature a video to improve conversion by at least 80%. Companies who incorporate videos in their web pages receive 41% more search engine traffic and revenues can grow 49 percent faster for companies that utilize video marketing. In fact, 70% of marketers agree that video marketing converts much better than any type of content marketing.

In this day and age, video marketing has certainly become an indispensable tool in online sales and marketing. Keep in mind, though, that even the best video marketing software won’t help you if you don’t know how to work the medium in a way that resonates with the audience. Here are a few tips on how to create a possibly viral video. Read more from this blog: http://bit.ly/2scavXj

Plan a Successful Product Launch With The Help Of Video Marketing Services Pros

Videos are everywhere–just scroll through the ton of videos on your Facebook feed. But more than just a few seconds of cute cats and funny dogs doing their antics, videos are an easy way to introduce your product and company to a huge audience.

Believe it or not, it’s possible to produce mind-blowing videos on limited resources. Video production costs have gone down over the years. So, go ahead and create the clip. While you’re at it, stop thinking that it’ll cost you an arm and a leg.

How to Do A “Super” Product Launch

First, showcase the personality of your brand. Let people know why you’re so different from the rest of your competition. What’s so unique about your side-splitting slogan shirt or your eco-friendly handcrafted wooden rocking horse? Read more from this blog: http://bit.ly/2qStEJY

How SMBs Can Use Local SEO Marketing To Rank High In Google’s Search Results

With all the SEO techniques and strategies that marketers use to get that much coveted top spot in Google’s search results page, it looks like small businesses will have to find another way to get noticed. Although it’s hard to imagine online marketing without its SEMs, PPCs, CTRs, QDFs, and other complex combinations of every SEO acronym out there, these techniques will soon be a thing of the past at the rate Google’s search algorithms are changing.

SEO isn’t as simple as it once was, and it won’t be ever again

Unfortunately, it’s the small and medium-sized businesses (SMB) that always bear the brunt of these changes. Why? Because most, if not all, of these changes require money to implement, something that SMBs don’t have much of in the first place.

For example, previous changes required sites to have a pinch and zoom feature to score higher in search. This often means that a business will have to use their already limited financial resources to invest in countless of marketing strategies just to maintain or increase their site’s rank. Read more from this blog: http://bit.ly/2qSFCmL

A Solid SEO Digital Marketing Company Knows How To Increase Traffic To A Business’s Website or Blog

Every website owner or blogger needs an SEO digital marketing strategy in place. Without one, all of the hard work you put into your website won’t get you anywhere. It doesn’t matter if you have a physical storefront or are an entrepreneur selling digital products. If you don’t know much about SEO, you are not going to see many visitors to your website, and that means you aren’t going to be selling much of anything at all.

Countless people think that throwing up a website and then employing a few SEO tactics is enough. In today’s world, you need to know more than the basics, and you also need to be able to devote the time to follow through with each strategy. This is the reason that so many business owners and entrepreneurs look to hire an SEO digital marketing company. It frees up a lot of their time and allows them to get back to running their business, taking care of customer questions, and coming up with new services or product ideas to offer their target market.

Here are some of the SEO strategies that an experienced digital marketing agency might be able to offer anyone who is looking to attract the paying customers they so desperately need. Read more from this blog: http://bit.ly/2sbWXuQ

Here Are the Smartest Picks When it Comes to Your Video Marketing Platform

In today’s world, the best way to reach your market online is to leverage on the marketing power of videos. Video marketing is done by utilizing videos as part of your company’s marketing campaign. Use it to demonstrate or offer more information about your product or service. Create a video teaser to promote something that you will be launching soon. Whatever your marketing campaign goal is, creating a video allows you to use rich media content in order to attract a growing online market to your brand.

If you are still unconvinced about the power of videos in the digital marketing world, consider this: One study finds that a web page with video is 50 times more likely to appear on the first page of search results on Google. At the same time, another study reveals that online product pages which incorporate video tend to boast higher conversions than those that don’t. In fact, videos can readily increase a website’s conversion by 6 to 30 percent.

Simply put, videos are more appealing to online users. After all, why read when all you have to do is watch? That said, not all video marketing platforms are created equal. This is why you need to be careful about choosing the ones you will execute for your company’s online marketing campaigns. There are a few choice video marketing platforms that ensure significantly higher conversion rates than others. Read more from this article: http://bit.ly/2scb4QD